The British Horseracing Authority is to set-up an 'incident room' at the Cheltenham Festival next month.
It's specific task will be to monitor what is being broadcast across the media, including television, radio and online.
The aim is to keep stewards and officials situated on the ground up-to-date with public opinion towards the whip and enable them to react appropriately.
The BHA's scheme will also be put into operation at Aintree as the 2011 Grand National re-sparked the controversial whip debate.
Communication between Aintree racecourse and the BHA caused the public opinion storm on the matter which was made worse due to officials remaining unaware of what was being said and were unable to react to it.
As the Grand National caused a storm within the public, allowing an 'incident room' to be set-up at Cheltenham will help save the sport from further controversial debate.
Cheltenham racecourse is my favourite, and I would hate to see it come under scrutiny like Aintree did.